Forget thinking “out of the box”. We’re building a fest out of this world. — Milky Way 2027, A Masters' Union University Fest, 18th–21st February 2027. Sponsorship.
18th–21st February 2027 | Campus & Yashobhoomi, Delhi
You’ve tried reaching Gen Z through a screen.
Ads get scrolled past.Emails get skipped.
What they show up for isexpression,experiences,and anything that feels real.
Meet them where they already show up.
We’re building Asia’s largest college festival with 1L+ Gen Zs under one sky
- Colleges invited
- 2,500+
- Gen Z content creators
- 1,000+
- Events, online and offline
- 70+
- Cities reached via Road to Milky Way
- 6
Think competitions, gaming, performing arts, and informals all day - and when the sun sets, the pronites begin.
We are bringing India’s best undergraduate talent into one arena of music, competition, and culture.
Performing Arts
Gaming and E-Sports
Business Events
Informals
Pronites
Our journey begins with Road to Milky Way
A multi-city roadshow where we co-create experiences with you to celebrate the soul of the city, with a Gen Z touch.
Road to Milky Way brings a signature experience to each city on the map, free for UG students across India.
- Bangalore, 21 Nov: Cosmic Loops
- Jaipur, 28 Nov: The Moonlit Masquerade
- Chandigarh, 5 Dec: Galactic Grand Prix
- Mumbai, 12 Dec: Off The Radar
- Varanasi, 20 Dec: Celestial Symphony
- Delhi, To be revealed: Rhythm In The Stars
And comes together first on campus, then Yashobhoomi.
Masters' Union University, Gurugram, India
The same place where Virat Kohli's one8, Karan Aujla and HYROX Delhi brought thousands together
Drag to look around · tap a pin
India International Convention and Expo Centre, Sector 25, Dwarka, New Delhi
We are making room for something memorable
With competitions, performances, and branded experiences that draw students in.
Take your presence online across our digital multiverse
- Reel 1 of 6: Dr Niranjan Hiranandani on building a business through data centres (opens Instagram in a new tab)
- Reel 2 of 6: Choose right people over right skills (opens Instagram in a new tab)
- Reel 3 of 6: Palm payment in India (opens Instagram in a new tab)
- Reel 4 of 6: Indē Wild (opens Instagram in a new tab)
- Reel 5 of 6: Punjabi HYROX aagye oye (opens Instagram in a new tab)
- Reel 6 of 6: builders.mu with a Shinchan toy (opens Instagram in a new tab)
Brands in our orbit
Brands we’ve worked with. Relationships we’re proud to build on. Across Masters’ Union University’s events, programmes and partnerships.
- PwC
- HYROX
- Bloomberg
- PokerBaazi
- boAt
- NIVIA
- Zerodha
- SuperYou
- Red Bull
- Illinois Institute of Technology
- Shark Tank India
- ITC Limited
- Philips
- Ferrari
- Snitch
- Peakst8
- Reebok
- Your Space
- Hero
- Agoda
- MakeMyTrip
- Meesho
- NVIDIA
- upGrad
- Myntra
What each orbit carries
Four orbits around one festival. Each designed for you, with you.
What Each Orbit Carries
| Deliverable | 01Title Partner | 02Powered By | 03Associate | 04Co-Sponsor |
|---|---|---|---|---|
| 01Brand Association | Title integration with Milky Way | “Powered By” association | Associate designation | Co-Sponsor designation |
| 02Category Exclusivity | Included | Available where agreed | Not included | Not included |
| 03Road to Milky Way | Pan-city presence across all 6 cities | Pan-city presence across all 6 cities | Select city / RTM touchpoints | Not included |
| 04Main Festival Branding | Highest visibility across key festival touchpoints | Extensive visibility | Prominent visibility across select touchpoints | Select branding: sponsor walls, standees & common areas |
| 05Stage & Programming Visibility | Primary main-stage visibility + branded AV opportunities | Prominent stage / programming-zone visibility + AV opportunities | Select stage / programming-zone visibility | Not included |
| 06Emcee Mentions | Priority mentions | Multiple scheduled mentions | Select mentions | Not included |
| 07Experience Zone | First choice of placement + premium space | Priority placement + customisation support | Standard activation / booth space | Booth space |
| 08Curated Brand Activation | Up to 2 bespoke experiences | Up to 1 bespoke experience | 1 activation opportunity | Booth-led engagement |
| 09Website Presence | Premium placement across key pages | Prominent placement | Sponsor section + select pages | Sponsor section |
| 10Social Media | Integrated visibility across the owned digital ecosystem | Extensive planned coverage | Planned social coverage | Select stories, reels & sponsor content |
| 11Email & Direct Channels | Extensive integration | Select integration | Select inclusion | Not included |
| 12Artist / Headliner Integration | Priority opportunities, subject to rights & availability | Select opportunities, subject to rights & availability | Not included | Not included |
| 13PR & Communications | Inclusion across key festival communications | Select PR inclusion | Sponsor acknowledgement where relevant | Not included |
| 14Festival Collateral | Premium placement across key collateral | Prominent placement across key collateral | Select collateral | Sponsor wall / select collateral |
| 15Post-Event Value | Detailed impact report + bespoke brand content / film | Impact report + brand-film integration | Performance summary + event content | Aftermovie inclusion |
| 16Partner Access Passes | 10+ | 8 | 5 | 3 |
*The deliverables can be further curated specific to the company.
*Customisations are open to negotiation. Final commercials will vary with the final list of deliverables.